Introducing Instagram Shop: A New Way to Discover Products

Instagram is about to add a huge new e-commerce destination: Instagram Shop.

Instagram Shop is a new way for users to discover and buy products, making it even easier for businesses to make money on Instagram.

Ready to learn more about Instagram Shop? We’re covering all the important details in this blog post:

What is Instagram Shop?

In a recent Facebook Live announcement, Mark Zuckerberg shared several new e-commerce features to support companies looking to bring their business online during COVID-19. 

One of the biggest announcements was Instagram Shop, which will provide a new, more streamlined way for users to discover shoppable products on the platform. 

Instagram Shop will be slow to roll out, but Facebook has promised a new permanent button on the app’s main navigation bar later this year. 

Based on press imagery, it appears as though the new Instagram Shop button could replace the Activity “heart” button in the main menu, which would be a huge change and a significant shift towards e-commerce.

According to Facebook’s press release, once the feature rolls out, you’ll be able to “browse selections from your favorite brands and creators, filter by categories like beauty and home, and purchase the looks you love all in one place.” 

Posts on the Instagram Shop tab will also have a new “Shop” button, making it extra easy to find inspiration and purchase products directly within the Instagram app. 

There will be curated edits, a carousel of shoppable brands to browse, and “Suggested For You” product recommendations.

It’s unknown exactly how Facebook will determine which products and brands get featured on the new Instagram Shop tab, but it is likely that brands actively using Instagram Shopping and Checkout features will be prioritized. 

Instagram Shop will be rolled out this summer, starting in the US. Watch this space — we’ll regularly update this blog post with the latest information! 

Why Instagram is Launching a New Shop Destination

Facebook and Instagram have launched several huge new e-commerce features in recent months, from Facebook and Instagram Shops to food delivery & gift card Instagram Stories stickers.

According to a recent press release, this drastic shift to e-commerce is a direct response to the COVID-19 pandemic and the struggles it has caused for many businesses:

“Right now many small businesses are struggling, and with stores closing, more are looking to bring their business online.”

“That’s why we’re launching Facebook Shops and investing in features across our apps that inspire people to shop and make buying and selling online easier.”

Alongside supporting businesses, there’s also an obvious monetary incentive for Facebook to pivot towards e-commerce across its family of apps.

According to their Business Help Center, the fee for any product sold using Instagram Checkout is 5% per shipment or a flat fee of $0.40 for shipments of $8.00 or less.

So with this in mind, it makes a lot of sense for Facebook to give extra visibility to shoppable products with a new Instagram Shop destination.

Facebook also plans to launch a new Live Shopping feature across Facebook and Instagram, which will allow you to shop on Live in real-time.

According to Zuckerberg, more than 800 million people engage in live video daily across Facebook and Instagram, and a lot of that includes product tutorials and launches — so there’s already a strong e-commerce culture attached to live video.

But with Facebook’s upcoming Live Shopping feature, businesses will be able to “tag products from their Facebook Shop or catalog before going live and those products will be shown at the bottom of the video so people can easily tap to learn more and purchase.”

Written by: Jillian Warren / Later

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